About Face: Turning Away from Facebook

May 7, 2012 4 Comments by Helen M. Ryan

about face

In the beginning of my business social media relationship I favored Twitter. 

I was able to meet exciting new people, connect with like-minded business owners and interact with other fitness pros. I even spoke with a fellow Twitter user on the telephone for nearly two hours, shooting the breeze about writing and using WordPress (yes, you @writer_sheri).

Then…I don’t know what happened. Twitter became my wife and Facebook appeared on the scene as my hip, new mistress. Why I chose Facebook over Twitter I’ll never really understand. Maybe it was the prettier interface. Perhaps it was the longer status updates and lengthier replies. Possibly it was the ability to easily post and view photographs. Whatever it was that Facebook had over Twitter, it won my heart and I almost abandoned the 140 character platform I had so once loved.

Then one day Facebook became bossy and naggy. It wanted to control everything about my life and business, including how I shared information and what my page looked like. It would take away useful features, add unnecessary ones, and continually improve on something that wasn’t broken. It was not the Facebook it had been when we first met, and I began to get frustrated.

As the changes started to mount, and I realized that fewer and fewer page “fans” were seeing my updates, I began to stew. Then I updated less frequently. Finally, I started to update only a couple of times a day, down dramatically from my previous Facebook addiction of visiting for hours on end.

I crawled back to Twitter, my head hanging in shame. I tweeted. I waited. I re-tweeted. I waited. And then Twitter took me back.

I reconnected with my Twitter followers, found new ones and began the slow and steady job of recreating my Twitterverse—a much more challenging task than sticking with it in the first place. As I tell my Spinning students, “Consistency is key.” Well, I hadn’t been very consistent with the platform that truly had opened up a new world for me, now had I? I had strayed to the first flashy platform that came by, turning my back on the simple, yet stable and familiar, environment waiting for me back home—mere mouseclick away.

So now that I am less on my Facebook pages (though I am still popping in if you want to say “hi” and “like me, like me!”), and more on Twitter, will I even attempt Pinterest or Google+? Or have I learned my lesson?

Hmm. Only time will tell. But I won’t abandon Twitter again. Onward, Twitterers!

Love, @aspinchick

(This is part of a small business series. Read the interviews with Brian Tracy and the SmallBizLady, as well as  24 small businesses who share their best business tips. Download your free copy of the complete series in e-book format here.)

  • Kathie

    Great article! I did the same thing for the most part & trying to reconnect with all my Twitter pals is not as easy as I thought. I can find them on FB but you’re right; I should’ve tried to maintain a balance between the two. I have many SM sites & can’t believe how many more there are! I like FB for the same reasons, Twitter is limited but it’s global where as FB, unless they’re on your listed or subscribed to you, it’s not global thus a more limited audience. Thanks for your sharing! ~~Kathie / American Ad Bag, IL

    • http://twitter.com/ajogaard AJ Ogaard

      Social media is at times challenging. Balancing all the different platforms and staying up to date can be overwhelming, especially as things continue to change without notice. The article points out the frustration we all can relate to in one way or another within the world of SM. Thank you Kathie for sharing and I appreciate you taking the time to comment.

  • http://twitter.com/MsAlisCakePops MsAli’s CakePops

    To agree with the others, it does take balance between them all. I found Facebook to be the more appropriate venue for my business, but I still work with Twitter and try to keep up an audience there as well. Then Pinterest came along. While it’s not the right thing for everyone, it’s been helpful that I already used it and had created a network before I tossed in some business. The important thing is it figure out your customers, those who are interested, and where they are. My customers are on Facebook and Pinterest, my peers and competition are everywhere but I communicate with them more on Twitter. It is time consuming, and while Facebook is where my main customer base sprouted from (aside from the gym, heh), I am thankful search results and Yelp has helped a lot recently so I don’t have to focus as much in the social world.

    • http://twitter.com/aspinchick Helen M. Ryan

      Great points @msaliscakepops. Each business has unique needs with regards to social media. Pinterest TRULY is a great platform for your cake pops because your case, pics do speak a thousand (yummy) words. Thanks for the comment.